Here For YOU!
Our Designated Managing Broker Ian Robinson’s open-door policy for all brokers and dedicated weekly time to meet with them for coaching is what truly sets our office apart. Ian takes a real interest in each of his brokers, and his experience, knowledge, motivation and guidance are invaluable. Baird & Warner’s company philosophy of one, noncompeting manager per office makes Ian’s sole mission that of helping his brokers achieve success.
What to Look for in a Managing Broker
Every brokerage office is (or should be)led by a dedicated managing broker. Many managing brokers also sell real estate and compete with their brokers for business, while others manage multiple locations, and some managing brokers do both! Ask yourself, “How can they do that and be truly dedicated to and invested in your success?” At Baird & Warner, our managing brokers serve as full-time mentors and educators for our agents. Baird & Warner Glenbook’s managing broker, Ian Robinson, is a full-time, noncompeting managing broker. Because Baird & Warner Glenbrook emphasizes broker training and mentoring, our office also employs a full-time, noncompeting Sales Support Manager. Both Managing Broker and Sales Support Manager are charged with equipping new brokers with the tools, information and education they need to feel confident in all aspects of running a successful real estate business.
“I am thrilled you’re here, and I’m excited to share more about the Glenbrook Office and my thoughts on a career in real estate. The management team at Baird & Warner Glenbrook created this website with the goal of pulling back the veil on building a successful real estate career, and we hope that you gather some insight from the various content pages. I consider it my number one job to assure that the brokers in the Glenbrook office have unrivaled support, guidance, coaching and mentorship throughout their careers. I always welcome the opportunity to discuss your real estate practice. Whether you are considering a career change or looking for a new partner in your existing business, I truly look forward to connecting.” Ian Robinson
As a dedicated, non-selling, noncompeting manager, Ian is a highly skilled and knowledgeable managing broker and business coach with one goal in mind: helping you reach your life and business goals. He will provide you with one-on-one coaching and accountability weekly, as well as assistance in creating an in-depth business and marketing plan to help you reach your goals. In addition to being an experienced and respected industry leader, Ian has authored or been interviewed for articles appearing in publications such as Chicago Agent Magazine, The Wall Street Journal and The Chicago Tribune. He has also run training programs on a variety of topics for managing brokers and agents in multiple states, and holds the prestigious CRB designation from the National Association of Realtors, the only designation indicating high levels of training and competence for managing brokers. Beyond his brokerage activities, Ian has also been very active in the industry serving on the North Shore Barrington Association of REALTORS® Board of Directors 2014 to 2019 and as the 2018 Board president, serving on National Association of REALTORS® committees and lobbying with federal and state lawmakers to protect housing rights. He was also one of the first in our area to complete the NAR Commitment to Excellence Program when it was first introduced in 2018.
“I chose a career in real estate for a variety of reasons, but mostly because it allowed me the freedom to build something truly special. I started my working career as an educator but knew I wanted more — more control of my income, more control of my day and, most importantly, more control of my future. Real estate was the answer. Let’s talk and see if it could be your answer too.” Ian Robinson
You are Unique
Many people ask the question, “What makes a successful real estate broker?” That question is difficult to answer because there is not one “right” way to launch a successful real estate business. Instead, an individualized approach is key, encouraging every broker to maximize his or her own natural style, strengths, and opportunities with the support of a great managing broker and the support of the office as a whole. It is important that we formulate a custom business, marketing and time-management plan for each broker, and provide support that is ongoing and constantly evolving as the broker’s career and goals grow.
That being said, there are, of course, some general concepts that are seen consistently among successful brokers:
- You will need to be a self-starter.
- We can lay out an A+ business plan and hold you accountable to do it, but ultimately it’s your responsibility to execute it.
- You’ll have great days, challenging days and some that are right in between. The most successful brokers don’t get too high and don’t get too low – they just stay focused on the activities that drive success.
- They also find a way to balance the priorities in their life including family, friends and personal growth.
- Stay humble. Celebrate success, though it is also important that you don’t let that success change the core of what got you there to begin with. As you grow, keep your “why” clear and your feet grounded.
- Have a plan and think big. Real estate truly is a career that tests the old phrase, “You get from it what you put into it.” If you are not intentional with your actions and following a plan, it is very easy to lose sight of the necessary steps that would help you reach your goals. Set the bar high, collaborate with your managing broker on a plan to reach that goal and then implement the activities on a regular basis that will help you get there.
- Find the right office and managing broker. Just behind your personal motivation and drive, this is the second most important factor in determining your success in real estate. Not all offices are the same (many are actually basically the same and that is not a good thing!), and it is extremely important that you do your homework on the front end.
What matters to brokers that join Baird & Warner Glenbrook? They want a strong managing broker that knows the business, license law, Fair Housing Law, The REALTOR® Code of Ethics, only manages one office and does not compete. They want ongoing training programs, a culture that is high-energy and collaborative, a family atmosphere and a brand with a reputation for integrity that brings credibility in the market. They want a managing broker that takes ownership in creating and maintaining an office culture that promotes continuous improvement, integrity, ethics, success and an office and brand that they are, “proud to call home.”
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